CRM in SAP stands for Customer Relationship Management. As the name says this application is mainly focused with the customers of an organization. It helps the organization to evaluate the customers needs and analyze their experience with the company.
Refer the CRM tables, Transaction codes and PDF Tutorials after reading the overview. SAP CRM is coming with Business Suite. Its main intention is to provide a centralized insights about their customers by integrating the required data from all sections like marketing, sales, billing etc. Customer interaction is also becoming easy and efficient by using SAP CRM application. It helps the organization to take strategical decisions based on their customers.
Important modules in SAP CRM
- Interaction Center
- Web Channel ( Depriciated and using Hybris platform now )
- SAP Hybris
Some of the important transaction codes used in CRM are
- View Complete list of 410 SAP CRM Tcodes with details
- Refer the list of 146 CRM tables with details